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Indian Journal of Marketing is a double blind peer reviewed refereed monthly journal, which is being published since 1968. It is an authentic research publication dealing with the following topics: marketing, advertising, consumer behaviour, sales management, advertising & promotion management, marketing strategy, customer loyalty, marketing segmentation and targeting, customer value modelling, business information systems (MIS), business law, communication, direct marketing, e-commerce, global business, marketing research, marketing theory & applications, office administration/management, retailing, sales/selling, services, online branding, strategic use of IT, multichannel marketing, digital marketing, social media and social networks, viral marketing, mobile marketing, direct and interactive B2B marketing, and agricultural marketing among others.
Being a continuous medium of marketing education, it enjoys the readership of academicians, students, and marketing managers from top B-schools, universities, and colleges in India and abroad. Its objective is to disseminate knowledge, which ensures good practice of professional marketing. By encouraging research and thinking, it attempts to contribute to a better perception of marketing theories, its framework, resources, structures, systems, processes, and performance of organizations. Its focal point is on research and reflections relevant to academicians and practicing managers.
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Volume 54, Issue 6, June 2024
Table of Contents
Articles
How Far Does Cognitive Depletion Impact Cinderella Shopping? Mediation Through Hedonic and Utilitarian Value Perceptions | ||
Jasmine V. M., Nithin Jose, Sruthiya V. N. | 08-28 | |
Total views: 41 |
Determinants of Continuance Intention to Use Mobile Payments: A Meta-Analysis | ||
Ashique Ali K. A., Rameshkumar Subramanian | 29-46 | |
Total views: 33 |
Hyper-Personalization in Motor Insurance: Understanding Telematics Insurance Adoption Using the Extended Technology Acceptance Model | ||
Rohit Joshi, Sunil Mishra, Anupama Pardeshi, Manpreet Kaur Bhatia | 47-64 | |
Total views: 25 |
Examining the Factors Influencing eWOM Through Social Networking Sites and the Effect of eWOM on Consumers’ Purchase Intention | ||
Jyakshi Sharma, Bhawna Agarwal, N. Malati | 65-82 | |
Total views: 27 |
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Dear Authors, Our Contact details have changed. Please note the updated email addresses. Please send your queries regarding subscriptions, request for renewal invoices, NEFT/RTGS payment details, claims for missing issues, or any other query of all our eight journals to : sub@indianjournalofmarketing.com AMC Indian Journal of Entrepreneurship (ISSN: 2581-7302) has been indexed in ICI Journals Master List 2018. Index Copernicus (ICV 2018 = 60.42) Indian Journal of Computer Science (ISSN: 2456-4133) has been indexed in ICI Journals Master List 2018. ICV 2018 = 79.27
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