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Journal of Marketing (JM) develops and disseminates knowledge about real-world marketing questions useful to scholars, educators, managers, policy makers, consumers, and other societal stakeholders around the world. It is the premier outlet for substantive marketing scholarship. Since its founding in 1936, JM has played a significant role in shaping the content and boundaries of the marketing discipline. Learn more about JM here.
Impact factor: 12.9
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Scholarly Insight
I'm Not Listening! Disabling Social Media Comments Makes Celebrities and Influencers Less Persuasive and Likable
A Journal of Marketing study finds that online influencers who disable social media comments are judged as less receptive to consumers, which in turn decreases their sincerity, likability, and persuasiveness.
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Podcast
JM Buzz Deep Dive: Using Behavioral Labeling to Shape Consumer Behavior (with Dr. Sara Dommer)
What do plogging, flinking, and bobbing have in common? They’re all terms that marketers and policymakers created to get people to adopt certain behaviors 🎧
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special issue
Marketing in the Health Care Sector
This Journal of Marketing special issue addresses the complexities arising from disruption in the health care industry while paving the way for further research into how marketing can empower choice, foster competition, and improve health outcomes.
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Marketing Insights from AMA Fellows
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Article
A Lifetime in Marketing: Lessons Learned and the Way Ahead, by Philip Kotler
Phil Kotler, the “father of modern marketing,” reflects on the past and future of the discipline.
Journal of Marketing Research-Driven Apps
Research-Driven App
Writing Clarity Calculator
This tool can help scholars recognize and repair unclear writing so their research can make a larger impact.
Research-Driven App
Market Structure Map
This tool provides an interactive visualization of market structure among brands.
Research-Driven App
Syntactic Surprise Calculator
This tool measures the unexpectedness of syntax to improve marketing communications.
Research-Driven App
Do No Harm? Unintended Consequences Of Pharmaceutical Price Regulation In India
This web companion extends the research paper, “Do No Harm? Unintended Consequences of Pharmaceutical Price Regulation in India” by providing detailed context and results.
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DEI Commitment
Journal of Marketing is committed to a diverse, inclusive, and welcoming publishing environment that includes editorial teams and scholars of all races, genders, sexual orientations, and religious affiliations around the world. JM‘s marketplace of ideas thrives when diverse people and perspectives come together to tackle important marketing questions and problems facing our world.
Journal of Marketing Research (JMR) delves into the latest thinking in marketing research concepts, methods, and applications from a broad range of scholars. It is included in both the Financial Times top 50 business journals and the University of Texas at Dallas research rankings journal list. Learn more about JMR here.
Impact factor: 6.1
Scimago journal ranking: 6.321
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Scholarly Insight
Increasing Review Helpfulness: Do Photos Complement or Substitute for Text?
What do you consider first: the product or the brand? In a Journal of Marketing Research study, researchers used cursor tracking to reveal that consumers usually process the desirability of a product’s attributes ahead of brand attributes.
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Scholarly Insight
How Do I Choose When I Sort of Like Both? Using Cursor Tracking to Understand How Consumers Analyze Brand Versus Product Attributes
A Journal of Marketing Research study finds that e-scooters have a significant impact on restaurant expenditure, particularly for fast food restaurants and casual dining establishments.
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ARchive
Scholarly Insights Archive
Browse all the Journal of Marketing Research DocSIG Scholarly Insights.
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IMPACT AT JMR
Strategies for Leveraging AI in the Customer Experience
Consumers tend to think that AI performs poorly at tasks that involve human emotions, tastes, moral dilemmas, and social expertise. In these situations, employ a human, use a hybrid human–AI system, or design your AI systems to resemble humans.
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Journal of Public Policy & Marketing (JPP&M) is a forum for understanding the nexus of marketing and public policy, with each issue featuring a wide-range of topics, including, but not limited to, ecology, ethics and social responsibility, nutrition and health, regulation and deregulation, security and privacy. Learn more about JPP&M here.
Impact factor: 7.8
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Research Curation
Into the Woods: Making a Difference via Marketing and Public Policy Research
In this editorial, Coeditors in Chief Jeremy Kees and Beth Vallen introduce their strategic vision for Journal of Public Policy & Marketing.
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Special Issue
Marketing to Prevent Radicalization: Developing Insights for Policies
JPP&M special issue editors Marie Louise Radanielina and Yany Grégoire set out to add marketing voices to the conversation about radicalization. Check out the research here.
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Research Curation
JPP&M Articles Addressing Race, Diversity, and Inclusion
JPP&M chronicles and analyzes the joint impact of marketing and governmental actions on economic performance, consumer welfare, and business decisions. This page catalogs JPP&M‘s contributions on the topic of race and its intersection with marketing and public policy.
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Special Issue
Meta-Analyses and Systematic Reviews in Marketing and Public Policy
Check out the research in the January 2024 Journal of Public Policy & Marketing special issue, “Meta-Analyses and Systematic Reviews in Marketing and Public Policy.”
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Journal of International Marketing (JIM) is dedicated to advancing international marketing practice, research and theory. This journal’s prime objective is to bridge the gap between theory and practice in international marketing for business scholars and practitioners. Learn more about JIM here.
Impact factor: 5.8
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research insight
Consumers Prefer Local Products When the Economy Is Good, but They Prefer Global Products During Recessions
How do economic fluctuations affect consumers’ preference for global vs. local products? This Journal of International Marketing article explains.
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Research Insight
Clicks Versus Shares: What Role Does Culture Play?
A Journal of International Marketing study explores how consumers’ engagement with online ads differs according to their cultural characteristics.
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Special Issue
International Selling and Sales Management
The March 2024 issue of Journal of International Marketing is a special issue on International Selling and Sales Management. Click here to view the articles.
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Centre for the Understanding of Sustainable Prosperity
Performance in the Workplace: What’s Dance Got to Do With It?
In a first-of-its-kind study, Journal of International Marketing researchers find that promoting dance more widely as a recreational/physical activity for all ages may have beneficial effects not only for individuals but also for the organizations they work for.
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Special Issues
- Theory and Practice in Global Marketing (TPGM)
- Customer Engagement in International Markets
- Well-Being in a Global World, Part 1: Lessons from a Global Pandemic
- Well-Being in a Global World, Part 2: Future Directions for Research in International Marketing
- Data and Methodological Issues for New Insights in Global Marketing
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Journal of Interactive Marketing aims to identify issues and frame ideas associated with the rapidly expanding field of interactive marketing, which includes both online and offline topics related to the analysis, targeting, and service of individual customers. We strive to publish leading-edge, high-quality, and original research that presents results, methodologies, theories, concepts, models, and applications on any aspect of interactive marketing. Learn more about the journal here.
Impact factor: 11.8
Recommended Reading
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Research Insight
Ad Blockers Are an Opportunity, Not a Threat
A new Journal of Interactive Marketing study shows how ad blockers can be beneficial for consumer targeting and can increase the value of ad slots for publishers.
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Research Insight
How Are Health-Conscious Consumers Using Wearable Tech?
Wearable tech such as smart watches and fitness trackers provide users with large amounts of data—but how does all this data help them improve their lives?
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Special Issue
Information Technologies and Consumers’ Well-Being
Check out the research from the latest Journal of Interactive Marketing special issue.
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Award-Winning Research
Montaguti, Valentini, and Vecchioni Win 2023 Journal of Interactive Marketing Best Paper Award
The winners of the 2023 Best Paper Award are Elisa Montaguti, Sara Valentini, and Federica Vecchioni. Click here to learn more about the winning article and view the finalists.
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